Top Ten SEO

1. Order of SEO Operations

2. SEO Tactics

3. Search Engine Marketing ROI

4. The Visual FAQ of SEO

5. SEO vs. PPC

6. SEO Check List

7. SEO Factors

8. Long Tail SEO

9. SEO ROI Is King

10. Local Search

11. The Social Media Effect

12. SEO Spider Trap

1. Geo targeted campaign to specific city
2. Use one exact matched and one phrase matched keyword per ad group
3. Use the keyword in ad title, text & display URL
4. Link the ad to a Landing Page that contains that keyword in the head and body
5. Increase your CTR.
6. Look into the speed of your landing page.
7. Try to create best performing ads.
8. Change your Call-to-Action.
9. Include the city’s name in your ad.
10. Duplicate the keywords you already have and add the city’s name to them.
11. Try to write ads that are different from your competitors’ ones.
12. Generate a search query report (daily or weekly) and see if you could add some negative keywords…
13. Include the target keyword in your meta tags and body of the landing page
14. PUNISHED FOR OTHERS’ POOR PERFORMANCE
    We’ve seen advertisers who are doing everything right, but because their industry was/is plagued by shady affiliates or advertisers who’ve done a sloppy job with their campaigns, they struggle to get a decent quality score. And even when they do, the minimum first page bids are sometimes quite high.
15. LOOK OUT FOR IMPRESSION BLEEDERS
    A solid CTR is the main factor in getting a good quality score so watch out for any keywords that are accumulating a high volume of impressions with a low CTR. Over time these keywords will erode your quality score.
16. DON’T COMPLETELY IGNORE BROAD MATCH
    You might want to experiment with some broad match keywords as long as you can maintain a solid CTR – aim for at least your campaign’s average or better. This could help you discover some high value, high CTR keyword variations that you can add as phrase or exact matches (Just try to avoid one word broad match or keyword variation that are too generic because they may generate a high volume of impressions with a lower CTR).

Chrome SEO

The Google Chrome SEO Extension. Make you daily Search Engine Optimization tasks easier in Google Chrome. And much much more…

SP SEO

This Chrome SEO plugin implements the SEO Playground Tool (Bookmarklet) by David Naylor. Making it easier to use in Chrome.

SEO Status

SEO Status is lightweight. It will check the Google Pagerank (PR) & Alexa rank for every page. Using this will increase your Alexa.

SEO Site Tools

Pulls PageRank, domain links and rank metrics, aggrigates social media reactions from Twitter, Facebook, Digg and SEO releated tags.

META SEO inspector

Useful to inspect the meta data found inside web pages, usually not visible while browsing.

iPageRank | SEO Tool

This plugin gets PageRank & calculates how much PR is transfered to external links, analyzes keywords, Alexa, TIC. More inside.

SEO SERP

A simple tool to quickly check the position of a list of sites given a keyword.
For example, on the sample image you can see Wikipedia ranking #3 and Amazon ranking 16 for the keyword “lcd”…

RankQuest SEO Toolbar

The Rankquest SEO Toolbar provides you quick access to more than 30 intuitive SEO tools. Once you download and install the SEO Toolbar you are only one or two clicks away from carrying out most of your day to day SEO operations. Alexa Rank* and Page Rank provided by Alexa and Google respectively ensures the popularity of the site. More than 30 SEO / SEM Tools

Niche Watch Tool

This wonderful SEO extension provides you the technical information required to beat your competitor websites in serps.It gives you backlinks number, indexed pages, keyword occurences on the page, page rank, all in anchor, all in title and all in text rank for both domain and webpage information.
This cool firefox extension is very useful for webmasters and seo professionals for analyzing niche keyword competition for ranking at top in Google.

KGen

KGen (Keyword Generator) is an extension that allows you to see what keywords are strong on visited web page. Than, you can retrieve them for social sharing (tag filling) or webmastering/SEO.

Seo Quake

Seoquake is a powerful tool for Mozilla Firefox, aimed at helping web masters who deal with search engine optimization and internet promotion of web sites. Seoquakeallows user to obtain and investigate many important SEO parameters of the internet project under study on the fly. Project Seoquake is being constantly polished and enhanced. All SERP changes are tracked down and taken into account. Update your version regularly.

yExplore

yExplore adds quick access to search engine & social media information. Just right click, select yExplore and then one of the shortcut links to access information about the site you are viewing.

SEO for Firefox

Search Yahoo! or Google to verify this extension is working for you.
Off the start PageRank is the only thing that is automatically pulled into the SERPs. After you install SEO for Firefox and restart your browser you may want to configure the extension settings to pull in other useful data.

SEOpen

SEOpen is an extension made for Firefox to help with search engine optimization. It provides many helpful tools at the click of a mouse.

Alexa Sparky

Sparky is Alexa Internet’s free Firefox plugin. Sparky accompanies you as you surf, providing useful information in your status bar about the sites you visit, without interrupting your browsing.

SearchStatus

SearchStatus is a toolbar extension for Firefox and Mozilla that allows you to see how any and every website in the world is performing. Designed for the highly specialised needs of search engine marketers, this toolbar provides extensive search-related information about a site, all conveniently displayed in one discreet and compact toolbar.

ScrapBook

ScrapBook is a Firefox extension, which helps you to save Web pages and manage the collection. Key features are lightness, speed, accuracy and multi-language support.

Web Developer

The Web Developer extension adds a menu and a toolbar to the browser with various web developer tools. It is designed for Firefox, Flock and Seamonkey, and will run on any platform that these browsers support including Windows, MacOS X and Linux.

Groowe Search Toolbar for FireFox and Internet Explorer

Google toolbar, Yahoo toolbar, MSN toolbar, Ask and other search engines, all in one FREE toolbar
Search and browse Google, Yahoo, Ask, MSN and other search engines and sites directly from your browser toolbar with this FREE utility. Just like you have installed Google toolbar for Firefox or IE or Yahoo companion, Groowe Search Toolbar is customized for each search engine included in the list so with each engine you will have unique experience. You will be able to perform all kind of searches that some engine supports, for example image search, audio search, video search etc. Toolbar is available for Internet Explorer and Firefox.
If you can’t find what you are looking for on one search engine, you can easily perform the same search on another search engine from the list. On that way you spend less time searching for web pages on different engines, and more time looking at them.

SEO Toolbar for Firefox

The Affilorama Firefox SEO Toolbar provides you with useful information and data to make the analysis of domains and pages super easy.

Copyscape Plagiarism Checker – Duplicate Content Detection Software.

How to Change the World. Guy Kawasaki’s Blog

YouTube - Whitehat linkbait. Matt Cutts shares an example of whitehat linkbait.

Keyword Research Tools:
Google: https://adwords.google.com/select/KeywordToolExternal
Yahoo: Gone (old overture tool is gone)
MSN: http://adlab.msn.com/Keyword-Research.aspx
Wordtracker: http://www.wordtracker.com/
Keyword Discovery: http://www.keyworddiscovery.com
Submit Express: http://www.submitexpress.com/keytracker.php

Paid Search Keyword Tools:
Google: https://adwords.google.com/select/KeywordToolExternal
7Search: http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx
Miva: https://account.uk.miva.com/advertiser/Account/Popups/KeywordGenBox.asp

Keyword List Generators and Misc:
Google: https://adwords.google.com/select/KeywordToolExternal
SEOBook.com: http://tools.seobook.com/keyword-list/generator.php
RustyBrick.com: http://www.rustybrick.com/keyword-phrase-tool.php
For Local keywords: http://5minutesite.com/local_keywords.php
Google Sets: http://labs.google.com/sets
Tag Clouds and keyword definitions: http://searchradar.webaroo.com/
Related Terms: http://www.kwmap.net/
Related Terms: http://www.urbandictionary.com/

Keyword Aggregators:
SEOBook: http://tools.seobook.com/keyword-tools/seobook/

SEOmoz Whiteboard Friday – When to Track Rankings from Scott Willoughby on Vimeo.

Top Ten SEO Steps recommended for a successful web campaign

1. Keyword Research & Selection
2. Competition Analysis
3. Site Structure
4. Content Optimization
5. Link Building
6. Social Media
7. PPC
8. Statistics Analysis
9. Conversion Optimization
10. Keeping It Up